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Exploration Pays [Entrepreneurship] 
Posted on September 16, 2015 @ 01:56:00 AM by Paul Meagher

It was a steady mix of rain and overcast conditions yesterday. I did not feel motivated to work in the vineyard so I pulled on some chest waders and went to explore the nearest major river system to my farm. I want to understand the local watershed better.

My expedition to follow the path of the river further took me, in my truck, past a field that I was familiar with having visited it before. I thought the weedy and shrubby field might have some interesting plants in it. When I explored further I noticed there was a very large amount of blueberries growing there in patches here and there but fairly regularly throughout the field.

I returned to my house, picked up my blueberry rake, a bucket, and a styrofoam cooler. I returned to the field. I harvested ten large zip lock bags in 2.5 hrs. I cleaned half of them so far. We are set for morning smoothies for awhile!

It is hard to predict what types of yeilds exploration will bring. The blueberry yeild was only one yeild I obtained from my exploration activity.

I also found the closest swimming hole to the farm and a series of excellent fishing holes close by along the river. The stretch of river is sufficiently interesting that I made a mental note to spend an afternoon there with a coleman stove to cook up some trout.

Exploration may seem like a waste of time but the yields can be many: it can lead to a chance discovery, it can answer questions, and it can help to add data points to your mental models of the local physical or business environment so you can ask better questions. It can also be fun.

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