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Thinking in Bets: Part 2 [Events] 
Posted on October 22, 2021 @ 06:39:00 AM by Paul Meagher

I thought I would provide an update to my last blog where I speculated on how a couple of summer outdoor concert events that I had planned would turn out. The decision making process included enough uncertainty around covid, gathering limits and weather that it felt like a bet and could be thought about in those terms.

I'm happy to report we had great weather, crowds, and music so it was a memorable event of the summer for many. Our gathering size was limited to 250 attendees so that capped the profit that was possible. We didn't get rich of hosting the event but it was worth doing to give back to the community, to create awareness of our farm as an events venue, and to build up momentum for our outdoor concert series next year when allowable gathering sizes should be larger.

Our partner in organizing the musical aspect of the two outdoor concerts was Rankin MacInnis who was also our closing musical act. We hired photographers Davey and Sky Media to make some footage of the outdoor concert events which will be used as promotional material for next years concert series. The song in this video is Levels - Regal Beagle Band.

Entrepreneurs are often people who are willing to take riskier bets that certain future outcomes will happen. Then they do all they can do to help ensure that these future outcomes are achieved.

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